On Page SEO

Search Engine Optimization or otherwise known as SEO has always been an important part to an online business. More than 80% of the traffic for the website will come from search engines results pages (SERP?s). It is imperative that the correct SEO techniques are utilized to create a prominent position for your website within the searches.

There are two types of SEO, On Page and Off Page SEO. While On-Page SEO is important, Off Page SEO uses a more sophisticated technology to obtain your website and high page rank (PR) after your site has gone live.

Off Page SEO is all about building your link popularity. Your websites link popularity is represented by the number of back links associated with your website. The larger the number (PR) the more popular your website is. You can check your sites popularity at various places on the internet. You build link popularity by obtaining websites that are linked to you. You cannot simply use the you link to me and I will link to you method as Google will not recognize reciprocal links. This is a bit harder than just that. You have to have unilateral links to your websites pages.

One of the better ways to do this is to have only the highest quality content on your website. If you are displaying only unique, informative, and useful information then you are more likely to have other websites that are willing to link to yours.

There are many other techniques to build link popularity. If you are unable to create the type of content needed to attract other websites and not enough time to constantly keep it fresh and new then you can use some of the methods listed below.

Article Marketing: Thousands of article directories are located on the internet. Some of them have extremely high page ranks (PR); you can use them to increase your PR as well. For as little as $25 you can have some sites submit your article to over 200 directories. For each article you submit there is a resource box included for you to place a link to your site as well as introduce yourself or your company. Having your article on a high ranking site will increase your link popularity and drive more traffic to your site.

Forum Marketing: Online forums or communities are everywhere on the web. They can be used to increase your pages PR. You should find the ones that relate the closest to your websites topic and begin posting. Use your signature box to place your website link in and with every post you make you will have a page linking back to your website.

Advertise on Craigslist: Who cares if no one reads the ad, just place it and don?t forget your link. This site has a rare score of PR7 and having a link back to your site from a page with such a high ranking will give your website a huge boost.

Triangular linking can be used with two or more webmasters linking to each other?s sites without using any reciprocal links that Google despises. You can also try looking for partners who are willing to link to your site.