Do your clients have small websites? Then chances are, their business is not booming. What do you do then? You have to first get the website running and make it very attractive. This way, it gets in maximum visitors and then do the SEO of it. Search Engine Optimization will ensure that the website is seen on the top ranks of most of the search engines like Google, MSN and Yahoo. This website if has a high ranking here, will bring in more and more visitors to the website which will turn into potential customers. To do all this certain tools are required.
Back Link Checker: When doing the optimization on a website, certain methods are used to market the website over the internet. These could be, article submission, social media submissions, social bookmarking and many more other things.
People who are viewing those websites will get navigated to the client website and hence increase the client website traffic. The back link checker checks for these back links and will notify the professional working on the website.
Alexa Traffic Rank: Every website is given a rank as per the traffic it receives and how strong it is in attracting traffic. This ranking can be found out through the Alexa Traffic ranking tool and it will tell you your position in the search engines charts. This is a very important tool and is used by all professionals working with website traffic control.
Keyword suggestion: Every layman will search in the search engines for information using some words. These are known as keywords. If these entered words match the keywords of the client website then the client website will be displayed to the layman and he turns into the website visitor. A tool which will suggest the most competitive keywords and which a layman will use the maximum to search for the client website are used.
Keyword density tool: This tool will check the density and occurrence of the keyword in the website and the articles written for the website. It will not allow a particular keyword to be used more than its expected limits and will warn the experts before hand. To alter the number of times a particular keyword is used. Articles that are written to promote the website will be rejected if the keyword occurs more than 2 percent of the total number of words.
Page rank checker: This tool helps in checking the rank of the page of any website in the search engines. This will also indicate and let the expert know which is page is lagging behind and needs attention.
All these tools and many more are used by SEO professionals for their daily work with client websites. Using these tools will reduce the pressure of doing work manually. These tools with the support or many more softwares are made to make a professionals work less and help him get accurate results in his analysis.