A Meta Tag can contain either a description or a keyword. A Meta Tag that contains a meta description describe the contents of the website and provides information about what the website contains. For example, a webpage that deals with drug rehab might have a Meta Tag that contains a description such as "details about drug rehabilitation." On the other hand, a Meta Tag that contains a keyword identify the terms that are picked up by search engines to help users find the content you offer. Using the same webpage example regarding drug rehab, a keyword Meta Tag may be "rehab", "drug rehab", "alcohol", "abuse", "rehabilition", "addiction help", etc. Search engines can identify these keywords and associate them with your webpage and display your page as a potential site when they perform a search with one of your keywords.
The Two type of tags are located in the heading of the HTML code on your page usually in this manner:
The main goal of the meta tags are to allow the web crawlers to learn about the purpose of the page. When the search engine is instructed to find a specific page related to a keyword the making the likelihood of your webpage.
SEO or Search Engine Optimization dictates that you create keywords that are specific to your site and that the meta tags you create in your heading be found on the webpage as well. So, using a inappropriate web like "flower box or "dog treat" will not end up in appropriate result.
Some web crawlers ignore meta keywords tags and meta description tags such as larger search engines like Google and Yahoo. These web crawlers will search the content of your site instead of meta keywords.
This is because of the reason that some people use the most searched keywords in their meta tag descriptions and meta tag keywords that had nothing to do wihth their site. For this reason it is important to have the keywords that you are trying to promote from your site on the webpage many times. For you webpage to hit to top results in search you have to have human written content that is informative, readable and related to your page.
James Trager is the content syndication coordinator for kadabra.co.za. That provides top SEO services to clients in South Africa.
